Alright here we go. First in true life the color is more blue (on Sephora's website they say that it is a deep electric blue). I only had to use two coats and I topped with of course Seche Vite. I did not have a problem with it being to thick or thin. For a cream finish it was not streaky. Drying time was decent before my topcoat. 
Ok some of you by now might be looking at my nails like 'uh those kind of suck'. I decided to post this because after my day, Illamasqua proved itself.
Here is what i did today. I did the dishes, washed pots and pan, cleaned kitchen counters with that clorox bleach stuff. I scrubbed my microwave with a Mr. Clean Eraser (um that thing is awesome!). Then I moved onto the bathroom. Again more cleaning scrubbing, dusting, cleaning the floor with my hand before using my swiffer.
The next color is Reva by Zoya. It just recently came out in their Sunshine collection for the summer. I must say this is a great summer color. It can be described as a cool toned strawberry red with glowing golden metallic sparkle. I don't own much in the red/pink family but I did enjoy this color. I think the sparkle in it helped. It still seemed a little 'bam!' to me. 
Is there anything specific you guys would like to see? Just let me know!!